Editorial: Businessweek: A private equity player cashes out, then heads for Brazil to grow (money on) trees.
Brazil World Cup Kick-Starts Billionaire Boon as Farmers Lose
Text by Raymond Colitt
Photography by Kim Badawi
Monica Piaia’s catering company in downtown Cuiaba, the capital of the Brazilian grain-belt state of Mato Grosso, is doing so well that she has tripled her staff and acquired a third building since 2010 to handle a sixfold increase in demand.
The reason for her success is clear. A stone’s throw from her headquarters, where industrial-sized kettles bubble and delivery vans are loaded, 500 workers are toiling to finish one of the 12 stadiums nationwide that will host the 2014 soccer World Cup.